Taylor Swift free-falls from top of Celebrity Rich List

Rob Moran

What’s a year out of the limelight worth to Taylor Swift? Around $US126 million ($167 million).

The musician, who topped Forbes’ Celebrity Rich List in 2016 with earnings of $US170 million ($225 million), has dropped to 49th place in the latest list, released by the money magazine on Tuesday.

Not that she’s penny-pinching pharmacy lipstick, or whatever. Despite not releasing any new music or touring over the past year, Swift still earned $US44 million ($58 million) from her sponsorship deals with Keds, Diet Coke and Apple. Makes you wonder why she’d work at all…

The 2017 list’s surprise new leader was rapper and entrepreneur Sean ‘Diddy’ Combs.

The 47-year-old bachelor, who you once knew as Puff Daddy, earned around $US130 million ($172 million) over the past year, largely thanks to his North American 26-date Bad Boy Family Reunion Tour, which reunited acts from his late-’90s chart-topping label including Mase, Lil’ Kim, 112 and Faith Evans.

He also scored huge earnings from his partnership with Ciroc vodka, and around $US70 million ($93 million) after (somehow) selling one-third of his Sean John clothing line to Hong Kong company Global Brands.

Beyonce similarly jumped from nowhere, landing in second-place with earnings of $US105 million ($139 million), following the recent completion of her Formation World Tour and an investment bounce in streaming service Tidal.

UK author JK Rowling rounded up the top three, earning $US95 million ($126 million) after tapping back into the Potterverse with her stage play Harry Potter and the Cursed Child. The book was the bestselling title of 2016, while the West End stage show has sold out into 2018.

The remainder of Forbes’ list was a round-up of hugely successful musicians led by rappers Drake ($US94 million) and The Weeknd ($US92 million), and Hollywood personalities such as  Ellen ($US77 million) and Jerry Seinfeld ($US69 million), whose recent Netflix deal saw him soaring up the list, signalling the strength of the new “streaming economy”.    

Sports stars including Cristiano Ronaldo ($US93 million) and Lionel Messi ($US80 million), and radio personalities Howard Stern ($US90 million) and Rush Limbaugh ($US84 million) were the other significant earners.

Newcomers to the list include 19-year-old Kardashian acolyte Kylie Jenner, who pulled in $US41 million ($54 million) from her cosmetics and clothing line; Amy Schumer, whose $US37.5 million ($50 million) makes her the first female comedian to ever make the list; and ’80s rockers Guns N’ Roses, whose reunion tour earned them $US84 million ($111 million). Oh, imagine what they would’ve done with that in 1989.

The magazine gathered their numbers from figures based on sites including Neilsen, Box Office Mojo and IMDB, and interviews with industry insiders and the stars themselves.  

Despite recently being named our richest actor with a total wealth of around $347 million, Nicole Kidman’s earnings over the past 12 months weren’t up to scratch, and no Australians made the list.

However, the magazine had exciting news for Chris Hemsworth, flagging a spot for the former Home & Away star on next year’s list based on his expected earnings for surefire Marvel hits Thor: Ragnarok and Avengers: Infinity War.

 

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