Manchester United apologizes for ‘swastika’-style logo, term ‘New Order’ in newsletter

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An issue of the team’s ‘United Uncovered’ newsletter last week touted its young talent under the headline, ‘New Order,’ and featured a logo some said resembled a Nazi swastika. The club apologized, saying any apparent references to the Nazis was unintentional.

The cover of Manchester United’s latest email newsletter offended some fans who said it used Nazi-style imagery.

British soccer’s most famous club has apologized to fans for an email newsletter that featured a logo resembling a swastika and a headline blaring the Hitler-coined term “New Order.”

Manchester United apologized for the flap on Sunday, saying similarities between the design of its latest “United Uncovered” newsletter and the iconography of the Third Reich was unintentional, BBC reported.

“It has been pointed out that the graphic had design similarities to a swastika which, combined with other connotations of the phrase ‘new order’, has caused offence which was entirely unintended,” the club said in a statement.

“For this, United Uncovered unreservedly apologizes.”

The phrase “New Order” — which Hitler used to imagine a new Europe under the domain of Nazi Germany — was actually a reference to the British rock group of the same name and accompanied a story about the club’s young talent, Man U officials said.

Some fans on Twitter wondered how the design managed to slip by the newsletter’s editors after it was emailed to fans on Friday.

ManU media chief David Sternberg apologized in a tweet on Saturday, saying “The creative is completely inappropriate” and said the club was taking action internally.

 

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