Twitter allows users to ‘mute’ annoying and boring tweets

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“You can now mute users you’d like to hear from less,” Twitter product manager Paul Rosania said in a blog post introducing a new “mute” button that allows users to silence their friends without unfollowing them.

It’s a temporary fix to avoid users who are too annoying or boring blocking them temporarily, rather than completely. The main difference between the mute tool and the block function is that notifications and direct messages from muted users will still appear.

“The muted user will not know that you’ve muted them, and of course you can unmute at any time.”

The feature is being added to Twitter iPhone and Android applications as well as at the twitter.com site accessed through computer Web browsers.

Muting someone at Twitter stops any messages they “tweet” at the service from popping up in the timeline of whoever hit the virtual button, according to Rosania.

Push or text messages from muted Twitter accounts will not be delivered.

People will still be able to see, “re-tweet,” or comment on Twitter posts of those who have muted them, but the person doing the muting will not be looped into the activity.

“Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience,” Rosania said.

To mute a user from a Tweet on your iOS or Android device or on Twitter for web tap more and then mute @username.

To mute someone from their profile page, tap the gear icon on the page and choose mute @username.

CEO Dick Costolo also hinted at introducing a ‘whisper mode’ for private conversations, he told Bloomberg earlier this week.

“There are frequently public conversations that you would like to grab hold of and take into whisper mode. Being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler,” he said.

Private conversations are already possible using direct messages (DMs), but these only apply to one-on-one discussions.

Whisper mode would effectively be a group version of DMs.

Meanwhile, the mute button started appearing across iOS and Android devices on the official Twitter app, as well as Tweetdeck, earlier today.

Users have been tweeting screenshots of the tool, that lets users silence specific tweeters in a timeline. It only appears to have been rolled out to a select few.

Twitter constantly experiments and rolls out features that don’t always end up becoming permanent features.

When asked about Twitter testing, Costolo said: “In our latest iOS or Android apps, there are well over 100 experiments running in each of those apps.”

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