SUPERMODELS are traditionally expected to sashay gracefully off into the sunset once they reach the ripe old age of 40.
But not Kate Moss, whose phenomenal career has seen her earning more than ever as she enters her fifth decade.
New figures show Kate, who turned 40 in January, is raking in millions as fashion shuns the cult of youth and begins to embrace the older woman.
Already named Britain’s wealthiest model in the Sunday Times Rich List with an estimated personal fortune of £55million, Kate’s business assets have increased from just over £11million to nearly £17million in 12 months.
Assets of her main company, Tilly Church, rose from £7.9million in 2012 to £11.8million in October 2013. Skate, her second company, saw an increase from £3.7million to £4.9million. Former Clothes Show presenter Caryn Franklin said: “There used to be a definite cut-off point in modelling but that’s changing and I hope the careers of other 40-plus models will start to take off. Ultimately, it’s female consumers who will lead the trend by responding to more realistic role models.”
Kate, who is married to guitarist Jamie Hince, has a 12-year-old daughter, Lila Grace, from a previous relationship.
Her tumultuous life, which included an affair with rock singer Pete Doherty and allegations of drug use, has calmed down of late.
But Ellis Cashmore, professor of culture, media and sport at Staffordshire University, said the whiff of scandal can be a valuable resource. He added: “There are not too many people who can draw the crowds by saying almost nothing and just turning up. She is a brand in her own right.”