Fashion is not a glamorous industry. It’s all a façade, designed to lure you and leave you feeling like you are out of trend.
The four traditional seasons are no longer the norm. New trends are coming out every week and fast-fashion retailers are aggressively churning out new looks to sell as much clothes as possible in as little time as possible.
To be part of the fashion industry means cutting corners, chasing sales, negotiating deals, digging for raw materials, hours upon hours of creating new designs and developing technical knowhow , but above all, shelfing your ego and succumbing to the endless array of judgement.
In fashion, what you see is certainly not what you get. It is all part of the marketing sceme that plays on your heartstrings. The reality is vailed, just like in many other industries, and the high cost of putting on the show is usually passed on to the customers. So if you plan on joining this industry, be ready for rigorous labour, thick skin, and some hard core dirty facts:
1- Outlets don’t carry the real merchandise. You’re not really getting discounted designer clothing in outlet stores, they were never on the designer’s shelves nor will it ever set foot in a label’s flagship store. Designer tags are placed on cheap and inferior items that were made in low-quality factories, in order to compete with fast-fashion retailers. “Despite common belief, outlet clothing often does not enter a “regular” store and is most likely produced in an entirely different factory than the “regular” clothing,” writes Katie Doyle in the Myth of the Maxxinista.
“A few months ago I met with some people from Banana Republic Outlet. Banana Republic has a team of people whose sole responsibility is to design and manage production for their outlet stores.”
2- Trademarks don’t exist in the fashion world. You can trademark your logo, but it is almost impossible to trademark your clothes. As you can imagine, this can make it a cut throat and hostile environment. Laura C. Marshall author of Catwalk Copycats: Why Congress Should Adopt a Modified Version of the Design Piracy Prohibition Act, wrote “For decades, designers have sought shelter for their work in nearly all areas of intellectual property law, including design patent, trademark, trade dress, and copyright. However, none of these fields of law has provided complete protection for fashion designs.”