5 things to watch at Tuesday’s Apple event


By Jessica Marmor Shaw, Rex Crum, and Jennifer Booton

No time to read the thousands of reports and rumors circulating about Apple’s event, the iPhone 6, iWatch and other iNews? Here are five key things to watch on Tuesday.

1. iPhone 6: Taking aim at Samsung

It’s as close to set in stone as possible that Apple AAPL, -0.62%  will unveil the iPhone 6 on Tuesday with screens measuring 4.7 inches and 5.5 inches (versus 4 inches currently) — any departure from this would come as a big surprise. But just how fabulous will consumers (and investors) find Apple’s phablet — and how much of a premium will Apple ask them to pay for it?

2. The iWatch: The price is right?

Also widely expected is the announcement of the so-called iWatch. Apple won’t be the first to come out with a smartwatch, but the company’s entry into wearable devices may mark a major turning point for the sector. The device may not be available for purchase until 2015 and pricing will be crucial: Data shows consumers are unlikely to spend more than $250 on a smartwatch.

3. The iWallet: Shaking up mobile payments

Apple is reportedly working with Dutch chip maker NXP to add secure, short-range wireless technology into future iPhones, which would allow consumers to wave or tap their phones at store checkouts to pay. Whether such technology will make it into the iPhone 6 isn’t 100% certain, but some reports are already listing a few major retailers as on board with the payments system. And, perhaps more importantly, Apple’s entry into the mobile-payments market may signal that people are finally willing to trust their smartphones as virtual wallets.

4. Sapphire glass: Rumor or the real thing?

Sapphire glass screens, said to be tougher and even more scratch resistant than Gorilla Glass, have been long rumored as in the works for Apple devices. Reports have surfaced that, while the iWatch will feature a Sapphire glass front, Apple may have abandoned a sapphire glass option for the new iPhone.

5. iPad: Not invited to the party?

Some reports have surfaced that a new model of the iPad Air could be in the works, but with so many other big announcements slated, Apple isn’t expected to release anything major. Any updates or news on the iPad lineup would likely to be drowned out by iPhone 6 and iWatch hype.

WSJ personal technology editor Wilson Rothman outlines three key things consumers and investors will look for at Apple’s new product event on Tuesday. Photo: Getty



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