In two years, your Jaguar will be able to recognize you, predict how warm you’d like your seat on a rainy fall day and prompt you to swing by the florist on an anniversary.
Like the push to develop driverless technology, Jaguar Land Rover’s so-called Smart Assistant project has the goal of making vehicles more intelligent to pull in a growing group of urban residents who are more fixated on smartphones than cars. That’s contributed to declining ownership rates in Europe’s biggest cities, where public transport and car sharing are viable alternatives to owning a vehicle.
“Priorities have changed” from the time when buying a car was a yearned-for rite of passage, said Paola Franco, 44, who views her 28-mile London commute as more or less wasted time. “It’s far more important to be connected.”
Since 2005, the number of vehicles per 1,000 people in Paris has fallen 9 percent, alongside an 8 percent drop in London, according to data from research company Euromonitor International Plc. In Munich, home of Bayerische Motoren Werke AG (BMW), the number plunged 16 percent.
Jaguar and Land Rover will start rolling out the Smart Assistant gradually over the next 24 months, said Anthony Harper, head of research at the Whitley, England-based manufacturer. Not all functions will be available immediately.
“In terms of what the customer will experience, it’s more of a feeling of the car becoming a much smarter and a much more alive thing to interact with,” Harper said in a phone interview.
The system will use cameras to recognize the driver’s face, along with technology that picks up signals from smartphones to adapt climate and even driving settings for that person. It’s designed to help keep focus on the road and will compete with technology from Mercedes-Benz and Ford Motor Co. (F)
Increasing use of cameras as well as radar, infrared and ultrasonic sensors is already making cars smarter, helping stop vehicles from veering from lanes and signaling when something is in the driver’s blind spot. Mercedes introduced a system in its S-Class luxury sedan last year that enables the vehicle to drive itself in stop-and-go traffic. This month Audi announced a similar project, saying it will soon offer cars that can steer, brake and accelerate at low speeds on their own.
“There’s now an understanding that more technology not only makes the car more autonomous but also safer,” said Christian Rauch, managing director at Frankfurt-based consulting company Zukunftsinstitut GmbH. Intelligent systems “can take over many tasks that are a nuisance.”
Ford’s Sync system can access a driver’s mobile phone contacts, read out text messages and change the temperature by voice command. Dearborn, Michigan-based Ford will add accident alerts and other intuitive systems over the next five years.
“The car of the future will be much more than a mode of transport,” Stuttgart, Germany-based Mercedes, a unit of Daimler AG (DAI), said in an e-mailed statement. It’ll become “an intelligent, automobile companion that recognizes the driver’s and passengers’ wishes, moods and preferences.”
Mercedes will offer more of what it calls “augmented reality,” which already includes a night-vision system in the S-Class that marks pedestrians and animals in red. Virtual windscreen displays could eventually point to the building where the driver’s next meeting takes place or add leaves to trees during a dreary November drive, according to Peter Ebel, responsible for telematic systems at Daimler.
Audi is working on smart-car technology too, spokesman Tim Fronzek said in an e-mail. The unit of Wolfsburg, Germany-based Volkswagen AG (VOW) wouldn’t comment on its plans in detail.
Other carmakers are teaming up directly with smartphone makers. Apple Inc. (AAPL)’s CarPlay will display a version of iPhone applications that can be operated by voice or touch; Honda Motor Co. (7267), Mercedes and Fiat SpA (F)’s Ferrari have said they plan to put it in their cars. Google Inc. (GOOG)’s Android Auto, a partnership with major automakers including General Motors Co. (GM) and Nissan Motor Co. (7201), will also play through a dashboard screen.
Some hiccups remain. Patchy voice recognition is new-car owners’ top complaint, according to J.D. Power & Associates. Meanwhile, fully hands-free driving is against the law in most places — drivers must be in a position to control their vehicles.
People moving into cities with good public transport networks, limited parking and congestion “is a negative for car demand,” said Neil King, an automotive analyst at Euromonitor. “The need for a car is diminished.”
That means automakers have to offer more than four wheels and an engine to woo modern consumers like London commuter Franco or Australian Hal Ashburner, who opts to commute by ferry across Sydney harbor rather than drive.
The 41-year-old reads the morning paper on his 35-minute ride and uses the ferry’s free wireless Internet as pelicans flap overhead and the occasional whale pod swims by. That’s tough competition for potential gridlock.
“I will continue to try and arrange my life so I don’t have to commute by car,” Ashburner said.