Christian Louboutin has revealed that Clementine Desseaux, a French plus-size model, will be the face of its newest lipstick.
This marks the first time the luxury brand, founded in 1992, has used a plus-size model (a loaded term used to describe what is more or less the same size as an average human woman) in an ad campaign.
Desseaux, 27, looks predictably gorgeous and recently commented on the campaign.
“The beauty norm is changing and differences that used to be weaknesses are now turning into strengths,” she told the Daily Mail. “Being curvy and freckly was never easy back when I was in France. Now beauty is changing and brands are putting girls that are different in the spotlight.”
Consumers whose bodies are larger than the skinny, sample-size norm have long been underserved and underrepresented by high-end brands. Having Desseaux appear in such a broadly visible campaign asserts Louboutin’s position as being aspirational for everyone. Especially since there’s no plus-size category when it comes to cosmetics.
Is this a sign we’ll see a more diverse spectrum of body shapes and sizes in campaigns to come? Let’s hope so.