Thematic lifestyle channel focuses on the French “art de vivre
TV5MONDE Style HD, which showcases the French finesse in its best form, is now available with the most popular channel providers in the Middle East.
“Our new thematic channel broadcasts magazine shows, documentaries and short programmes either supplied by our partner channels or produced /initiated by TV5MONDE. With subtitles available in English, Arabic and traditional and simplified Chinese, it caters to the largest number of viewers in the Middle East and North Africa.” Said Yves Bigot, Chief Executive Officer of TV5MONDE.
TV5MONDE Style HD was produced in line with viewer expectations and interests in the MENA region, to cover a wide range of the French art of living such as fashion, luxury goods and hotels, jewellery, food, design, art of gardening, architecture, and other cultural and historical legacies.
“The ties between France and the Arab world are countless, as can be attested by the large number of people in this region who relate to the French lifestyle. That’s why we felt it a must to first launch the channel here, and to offer Arabic subtitles for some of the most iconic programmes. The response has been very positive, with a growing number of regional TV providers and hotels offering our channel.” Explained Magdi Ghoneim, Maghreb & Middle East Director for TV5MONDE.
Comprising a broad range of original, never-before-seen programmes in the general-interest TV5MONDE channels, and which are exclusive to Style HD channel, it targets travellers, expatriates, French speakers, France enthusiasts and all those partial to the “French Touch” – a concept synonymous with aspirational values such as culture, heritage, quality, sophistication, excellence, pleasure, and friendliness.
In the Middle East, TV5MONDE Style HD is available on ARABSAT BADR-6, on My-HD –channel 367, and on du and eLife set up boxes –respectively channel 1414 and 409.
Launched in 1984, TV5MONDE is the leading French language channel. It reaches more than 297 million households and 32 million viewers every week in 200 countries and territories, making TV5MONDE the largest distributed French language network in the world being broadcast via 8 separate feeds. Programming originates from 5 different countries, including France, Switzerland, Belgium, Canada and French speaking Africa. There are 9 regional signals: TV5MONDE France/Belgium/Switzerland, TV5MONDE Europe, TV5MONDE Orient, TV5MONDE Africa, TV5MONDE Asia, TV5MONDE Pacific, TV5MONDE Latin America, TV5MONDE Quebec and Canada, and TV5MONDE USA. TV5MONDE’s world distribution is unique as it is broadcast via 52 satellites and more than 6,000 different cable systems. In addition, TV5MONDE is available in 3,5 million hotel rooms, broadcasting to more than 50 million francophone travelers.
About TV5MONDE Style HD:
With TV5MONDE Style HD, TV5MONDE is looking to offer a more effective and on-point solution to the demand for more programmes on the world-renowned and coveted French – or Francophone – art of living. It is also seeking to respond to the desire of the French Ministry of Foreign Affairs and International Development to promote the companies, know-how, talent, designers and heritage behind this widespread fascination with France.
This new thematic channel broadcasts magazine shows, documentaries, short programmes supplied by TV5MONDE’s partner channels (France 2, France 3, France 4, France 5, France Ô, Arte, RTS, RTBF, Radio-Canada, Télé Québec, TV5 Québec Canada), or produced /initiated by TV5MONDE (Epicerie fine, Tendances XXI, #VersionFrançaise). With subtitles initially available in English, Arabic and traditional and simplified Chinese, it is already available in whole of the Arab world (North Africa and the Middle East), Asia and the Pacific region, with a US launch in the pipeline.