Barbra Streisand takes Apple to task over Siri’s mispronunciation of her name


Ebony Bowden

As one of the most influential names on the planet, you’d imagine Barbra Streisand would concern herself with matters of world peace alongside what to eat for lunch.

But the 74-year-old Grammy and Oscar winner, who is one of the best-selling music artists of all time, was troubled by something a little more trivial recently.

In an interview with US based National Public Radio, Barbra Streisand tells how she called Apple CEO Tim Cook to change Siri’s pronunciation of her name.

Streisand was upset over Apple personal assistant program Siri’s mispronunciationof her name.

The well-known Broadway actress and singer revealed in a recent interview that she personally called Apple CEO Tim Cook about the perceived slight.

“She pronounces my name wrong,” Streisand said in an interview on National Public Radio.

“Streisand with a soft ‘S’, like sand on the beach. I’ve been saying this for my whole career.”

The singer’s surname is commonly mispronounced with a “z” so it ends up sounding like “Streizand”.

“And so what did I do? I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name, finally, with the next update on September 30th.

“So let’s see if that happens, because I will be thrilled.”

Well, thank goodness for that. It’s so wonderful to see a big star using their power for the greater good.

And what great timing, considering Streisand’s new album Encore: Movie Partners Sing Broadway comes out Friday, August 26.

Lord knows people will be sending Siri into meltdown as they frantically ask their phones precisely where they can buy Streisand’s latest record.

Jokes aside, Streisand’s philanthropy is well known. After establishing the Streisand Foundation in 1986, the Brooklyn-born jazz doyen has raised $US16 million for causes such as global warming, planned parenthood and cardiovascular research.

This is not the first time one of the planet’s biggest recording artists has taken on Apple. In June last year, Taylor Swift attacked Apple Music for underpaying artists in an open letter on her Tumblr account.

Swift said she wouldn’t make her album 1989 available on the streaming service after Apple announced it would not pay artists royalties during it’s free three-month trial for users.

The hatchet long buried, Swift is now an ambassador for the company, appearing in several television commercials for Apple Music.



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