Beyonce wears Melbourne designers J’Aton at Country Music Awards in Nashville


Melissa Singer

Superstar Beyoncé now has something in common with WAGs Bec Judd and Nadia Bartel after appearing in a dress by Melbourne couturiers J’Aton at the Country Music Awards.

Queen Bey wore the champagne beaded gown with billowing sleeves to perform with two songs with the Dixie Chicks at the awards in Nashville on Wednesday night local time.

The appearance had been planned for months but the duo behind the label, Jacob Luppino and Anthony Pittorino, couldn’t contain their excitement at seeing their creation on the world stage.

“We were honoured to create this special piece for Beyoncé, we worked closely for months to create this,” the pair told Daily Life on Thursday night from Italy, where they are working on a new project.

They said they had been scheduled to also dress the Dixie Chicks but their travel to Italy had meant they could only dress Beyonce.

Judd posted a photo on Instagram of Beyonce in the dress, which read: “No biggie … freakin’ killing it boys!!!”

The pair also received hundreds of other fan posts from their Australian fans.

The New York Times described the look as “unexpected”, while fashion bible Who What Wear called her “naked dress” the best example of the genre yet.

Judd, who has worn countless J’Aton creations including her wedding dress, will next week take her relationship with the label to a new level when they launch their activewear collaboration, JAGGAD x J’Aton.

Judd and her husband, retired AFL player Chris Judd, have a major stake in JAGGAD.

The “sweat couture” collection will launch on November 10 and is designed to “allow the J’Aton brand to become accessible to the everyday consumer”, according to a press release.

JAGGAD’s creative director, Michelle Green, said: “J’Aton have the ability to transform the female silhouette … to both accentuate or disguise certain parts of the body. The range incorporates these techniques giving women confidence knowing they are supported by apparel that concentrates on them looking and feeling their best”.

The nine-piece collection will include colours of the moment khaki green and rose gold. The range is priced between $79.95 and $159.95, a lot less than a piece of their couture.

The J’Aton duo began their business humbly in Ascot Vale in the 1990s. Since then they have become the go-to for celebrity brides and red carpet events, especially the Brownlow and Logies. They also made the wedding dresses of Nadia Bartel and Jodi Gordon. Their gowns regularly command up to $30,000 for regular customers.



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