I am sure you won’t be surprised to learn that the average Australian is spending more on beauty than household energy. According to ASIC’s MoneySmart website, Australians spend over $10.5 billion a year on personal care and $8 billion on beauty. Comparatively, the population as a whole spends $8.3 billion on medical and $5.1 billion on fashion.
Armed with this gigantic stat I was recently invited by Wendy Searle, founder of The Conversation Club, to speak to a room full of high flying corporate women about all things beauty. No pressure. The brief was a biggie: “Where to best invest to help us achieve career longevity by keeping the signs of ageing most effectively at bay.”
Here are some the edited questions from the crowd.
Skin care: what should we be using?
Here comes my mantra yet again. First and foremost you need to apply SPF50+ every day, come rain hail or shine on face, decolletage and backs of the hands. UV is everywhere, pounding through car and office windows and ageing skin at a frightening rate so a good sunscreen is essential.
Now that that seed is planted the rest of the prescription is pretty easy. Try cosmeceutical brands with high concentrations of actives that are hard working and achieve results: Cleanse, tone, serum, moisturiser (with SPF50+ and antioxidants) and use a combined eye and lip cream.
What are the best products to keep desk-side?
- A mini can of Klorane Dry Oat Milk Shampoo to add texture and volume to day-old hair.
- A chunky eye pencil for an instant smoky eye to take your from desk side to bar side.
- A liquid compact foundation is a real beauty staple for foundation top-ups.
- Lipstick is the best facial pick-me-up I know. Clinique Almost Lipstick in Black Honey is the easiest to apply. It’s a berry-coloured tint that is universally flattering. No mirror required.
- And a rollerball fragrance, like Dyptique Eau Rose Roll-On. Rose at its best piqued by notes of musk and lychee.
What procedures have real impact on anti-ageing?
For me the gold standard is still artfully placed Botox. So much is dependant on the injector so do your research, and word of mouth is essential in finding the right practitioner. Botox has such an array of clever cosmetic uses: wrinkle relaxing, mini brow lift, Nefertiti lift (the jowls are tightened using strategically placed injections causing the neck and jowl area to lift). The aim is to look refreshed though, not frozen.
Injectable fillers like Juvederm and Restylane, to fill out facial folds and volumise lips and cheeks as well as the backs of the hands, is also high on the anti-ageing list. And IPL laser to target the dreaded pigmentation which is the bane of sun damage in Australia.
Time was up: let me tell you I could have gone on and on.
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A post shared by Stephanie Darling (@mrssdarling) on Sep 1, 2017 at 11:33pm PDT