A French-Israeli entrepreneur believes that recycling challenges posed by large quantities of plastic bottles could be significantly ameliorated with a rubber band.
By EYTAN HALON
It is often said that necessity is the mother of invention, but what about simplicity?
According to the Ellen MacArthur Foundation, there could be more plastic than fish (by weight) in the ocean by 2050, if current plastic disposal trends continue. In fact, only 14% of the world’s masses of plastic packaging materials is collected for recycling.