By Nick Freeman
This is Big Capital’s new safe haven and some of the largest names in finance and tech from Goldman Sachs, to Elon Musk and Jeff Bezos are investing heavily.
ESG is considered a less risky and increasingly lucrative corner of Wall Street.
The multi-trillion-dollar reality is that tech and ESG are now inextricably linked.
And they are massively outperforming the market.
The holy grail of this new trend, therefore, should be a solid ESG platform combined with an impressive tech ecosystem.
It’s a company that’s grasped the enormity of this megatrend.
It knows what Big Capital—like the $7 trillion finance giant BlackRock —wants.
It understands that big money is looking for more places to park on the in-demand ESG playing field.
And it doesn’t want a limited, one-off opportunity.
It wants an entire ecosystem of ESG tech offerings with limitless verticals.
That’s why Facedrive, one of the most impressively ambitious innovators to have come out of Canada’s Waterloo ‘Technology Triangle’ (aka the new ‘Silicon Valley’) – has created, launched, and exceptionally branded 6 entire ESG divisions in just one year.
It’s been hot on the acquisition trail for months, and its latest grab was a game-changer:
Two Huge Disruptors in Two Months
In September, Facedrive scooped up Chicago-based Steer, an EV subscription service that aims to upend the $5 trillion global transportation industry, in a deal that includes a $2-million strategic investment by energy giant Exelon’s wholly-owned subsidiary, Exelorate Enterprises, LLC.
The pioneer of carbon-offset ride-sharing in Canada, Facedrive—behind the wheel of Steer—plans to completely change the way people view car ownership.
Anyone who wanted but couldn’t afford an EV before, can now afford an EV ride, with Steer. That means Steer and its heavy-weight owners and backers will be disrupting industry segments on multiple levels.
Exelon’s (NASDAQ:EXC) market cap is ~$41 billion … and it’s not the only huge market-cap company whose radar Facedrive is pinging: There’s also a tie-in to ecommerce king Amazon (NASDAQ:AMZN) ….
Steer is at the crossroads where $25 trillion meets:
And it’s all boosted by the fastest-growing megatrend of the year—ESG investing.
But Steer is just the most recent move by Facedrive, the tech giant’s previous deal was arguably even bigger.
In August, Facedrive acquired Tally Technologies, the high-tech major league sports predicting startup founded by NFL superstar Russel Wilson.
Tally came out of TraceMe, a celebrity content app founded by Wilson with early-in investors from the biggest tech companies in the world and acquired by Nike last year.
And that acquisition turned some of the biggest names in the tech industry into Facedrive shareholders … because the transaction was a share exchange that saw Facedrive inject $1M in cash in Tally and $2M in Facedrive shares.
Now, Tally plans to revolutionize major league sports with “gamification” and online fan engagement.
Gamified for ultimate fan engagement, this major league sports platform will now be free-to-play and predictive.
That means new revenue potential for major leagues sports, which is exactly why Tally has already been chosen by the NFL, NHL, NBA and MLB as the premier tech solution.
All-Inclusive Tech on the Front Lines of COVID-19
There’s hardly a better “impact” investing element to add to your ESG portfolio than a contact tracing app designed to counter the COVID-19 pandemic with its very own line of wearables …
The company’s TraceSCAN contact-tracing technology is positioned to help save the tourism industry, which is facing $1 trillion in losses due to the pandemic and is expected to shed 100 million jobs before the year is out worldwide.
Aviation giant Air Canada is already on board.
TraceSCAN Wearables could help the tourism industry deal with COVID. Facedrive combines complex algorithms in an AI-enabled mobile application with wearable devices built on the industry standard nRF52 Bluetooth chipset.
That means it can reach those millions of workers around the world, from construction and medical to education and security, who can’t operate with a phone in hand 24/7, as well as the at-risk elderly.
It’s fully mobile COVID-19 detection on a wristband, in a tag worn around the neck or in a pocket pod. And it intends to get us back to work, and back to fun–safely.
Air Canada isn’t the only major airline taking the TraceSCAN plunge…
The Government of Ontario lent its support to TraceSCAN back in July because it’s the only feasible technology that will help get masses of government employees back to work without spreading COVID-19.
And now, talks with other airlines are in motion because the industry is facing more than $84 billion in losses … so, the news flow is expected to be fast and momentous.
The Tech Company That Has It All
Even before it acquired Steer with the aim to change the way we view car ownership …
And before it jumped into Tally, the innovative tech that creates major sports revenue verticals for our interactive, engaged future …
Facedrive already had 5 ESG divisions, making it a one-stop-shop for multi-industry tech-driven ESG.
From its pioneering carbon-neutral ride-sharing and long-distance carpooling platform, food and pharmacy deliveries and COVID contact-trading to its own celebrity-branded merch marketplace (think: Will Smith’s Bel Air Athletics) and a blockbuster social distancing trivia and social engagement app, Facedrive has the kind of verticals the new big money is looking for.
Until now, Facedrive’s ESG platform has been stealing headlines across industries in Canada…
But the Steer deal plants it firmly in the United States, where the next big push is about to take place.
Big names have already tied into this wide-ranging tech play … from energy giant Exelon to Air Canada …
There’s been no faster news flow coming out of the Toronto Stock Exchange than this …
And the next big name to sign on to any one of these tech deals is likely to have serious impact.
Some other companies looking to capitalize on the sustainability push:
Facebook (FB) has truly taken the ESG trend to heart. It has dedicated a lot of resources on constructing more sustainable work environments. It’s building designs integrate a variety of renewable energy sources and water recycling methods, in addition to promoting the recycling and sustainability of all items taken in on-site. Not only that, it also focuses on its workforce, with equal opportunity hiring policies, ample time off, and much more.
Facebook is also taking an ingenious approach in its goal to cut back its carbon footprint. Its massive data centers are some of the most efficient on the planet. And it’s only beginning. By the end of this year, Facebook intends to have all of its data centers running on 100% green energy.
Microsoft (MSFT) is another key tech giant integrating sustainability into its business model. Microsoft is going above and beyond in its carbon emissions promise. It is aiming to be carbon neutral in the next ten years. Not just is the tech giant taking a major role in minimizing its carbon emissions, but it is also at the forefront of a technological wave that is actively helping other companies control their emissions.
Microsoft has built many new technologies to assist and assess the impact of different companies on the environment, helping collect data to better comprehend where and how the world can become greener. In addition, Microsoft is creating tools to better control water use and curb the world’s growing waste issues.
Not to be outdone, Google (GOOGL) is fixated on raising the bar for the smart use of the world’s dwindling resources. Like Facebook, Google is developing sustainable, energy-efficient data centers and office environments. It is likewise leveraging artificial intelligence to create a system that will help the world use energy in a more efficient manner.
Google is also concentrated on building a sustainable supply chain. It is dedicated to enhancing the lives of everyone linked to its products, from its data centers to truck drivers and beyond. Additionally, it is actively decreasing its ecological impact by working with suppliers to offer them the tools and tech they need to become more energy efficient.
NextEra Energy (NEE), the world leader in solar and wind producer, is playing a crucial role in the course towards sustainability. In fact, in 2018, the business was the top capital investor in green energy facilities and the 5th biggest investor across all sectors.
In addition to its huge influence on global climate change, it has a plan to invest another $55 billion in American energy facilities in the next 2 years. All while keeping a firm dedication to minimize its reliance on foreign oil. Since 2001, it has detached itself from foreign oil almost entirely, announcing a 98% decline over the past twenty years. Much more enticing, however, is its dedication to developing investor value. Over the past 15 years, investors have seen 945% returns.
We can’t talk about ESG without mentioning Tesla (NASDAQ:TSLA).There’s a reason Tesla has performed so well this year. Investors love Elon Musk’s vision. As one of the world’s most innovative car manufacturers, it has single-handedly made electric vehicles cool. Its slick design is beloved across the world. In fact, it’s almost impossible to NOT see a Tesla in cities like Hong Kong or San Francisco.
Though Tesla has received some poor marks for its workplace health and safety due to a few incidents of employees feeling overworked and under-appreciated compared to its peers, Tesla scores very high on pollution prevention and corporate governance.
Canadian business are doing their part:
Stars Group Inc (TSX:TSGI) is a world leader in the online and mobile gaming industry. With a focus on maintaining high regulatory standards while simultaneously offering a wide range of products across multiple platforms, Stars has solidified its place among the gaming hierarchy.
In December, Stars Group secured a major partnership with the National Basketball Association in order to use data and league marks across their digital sports betting offerings.
Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA explained, “This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.
ePlay Digital Inc. (CSE:EPY) creates technology that helps TV networks, esports teams and leagues and even venues cut through the noise to reach their target audience. The company brings together multiple platforms to create engagement across social media, traditional media, streaming, and more. With a team built from sports, esports, and gaming experts, ePlay knows the video game industry inside and out. That’s why they’ve secured partnerships with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.
Shaw Communications Inc. (TSX:SJR) is major player in the Canadian telecoms sector. It owns a ton of infrastructure throughout Canada and its cloud services and open-source projects look to address some of the biggest issues that its customers might face before the customers even face them.
As online gaming depends on solid internet connections, Shaw will likely become a backdoor benefactor in increased online activity.
Telus Corporation (TSX:T) is Canada’s second largest internet provider, serving over 8 million Canadians from coast to coast. Though it’s not producing its own content, it is carving out its own path in the industry thanks to its innovative approach to technology and investments across multiple sectors.
Like Shaw, Telus will be another company to watch as gamers, and the general population, turn to their phones and computers for entertainment.
Pollard Banknote Ltd. (TSX:PBL)
Pollard Banknote is one of the world’s largest instant scratch-off lottery suppliers for over 30 years, distributing tickets to over 60 lottery and charitable gaming organizations across the globe. With top-tier marketing, new design developments and other innovative measures, Pollard has solidified its position as one of the greats.
One way that Pollard sets itself apart from the competition is its social media presence. Pollard has worked hard to leverage new media outlets including Facebook and Twitter to really up its marketing game…and its efforts show.
By. Nick Freeman
**IMPORTANT! BY READING OUR CONTENT YOU EXPLICITLY AGREE TO THE FOLLOWING. PLEASE READ CAREFULLY**
This publication contains forward-looking information which is subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ from those projected in the forward-looking statements. Forward looking statements in this publication include that the demand for ride sharing services will grow; that Steer plans to completely change the way people view car ownership, that Steer can disrupt industry segments; that the Tally app will become popular and start generating substantial revenues; that the Tally sports predictive app will lead to online sports betting; that Tracescan could help the tourism industry deal with COVID; that new tech deals will be signed by Facedrive; that Facedrive will be able to fund its capital requirements in the near term and long term; and that Facedrive will be able to carry out its business plans. These forward-looking statements are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking information. Risks that could change or prevent these statements from coming to fruition include that riders are not as attracted to EV rides as expected; that the Tally app may not become popular, may not lead to revenues from gaming and that competitors may offer better or cheaper alternatives; TraceScan may not work as expected in commercial settings; changing governmental laws and policies; the company’s ability to obtain and retain necessary licensing in each geographical area in which it operates; the success of the company’s expansion activities and whether markets justify additional expansion; the ability of the company to attract a sufficient number of drivers to meet the demands of customer riders; the ability of the company to attract drivers who have electric vehicles and hybrid cars; and the ability of Facedrive to attract providers of good and services for partnerships on terms acceptable to both parties, and on profitable terms for Facedrive; and that the products co-branded by Facedrive may not be as merchantable as expected. The forward-looking information contained herein is given as of the date hereof and we assume no responsibility to update or revise such information to reflect new events or circumstances, except as required by law.
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