by Elise Taylor– Vogue
Today, the Kensington Palace Instagram shared a picture of the Duchess of Sussex cradling her baby bump under a canopy of New Zealand trees. It stuck out. Yes, it was a beautiful shot—nearly everything from this genetically blessed, best dressed group is—but it felt different than the rest of the feed.
Much of the content on the official royal Instagram is, or at least looks to be, professionally shot. But this one seemed lower resolution; less polished. More . . . amateurish.
And that’s because it was. After a caption quoting Kate Sheppard, the famous New Zealand suffragist, was a camera emoji, and a credit: “The Duke of Sussex,” it said.
Prince Harry and Meghan have both been dipping their toes into the social media game lately—Meghan tweeted a picture of Harry giving his Invictus Games speech, and later, a photo of Harry in a helicopter was added to the Kensington Palace Instagram story. But this shot, of a beautiful Meghan striking a pose, wasn’t some candid shot. It was a ’gram.
A ’gram is an orchestrated but not formal photo that you know will rack up the likes. See: engagement/wedding/announcement posts, when a subject lounges in an infinity pool and looks longingly to the ocean, or poses in some European cobblestone street with a coordinating outfit, or wears a Halloween costume months in the making. Beyoncé, Emily Ratajkowski, and all the Kardashians are masters of the ’gram. And this photo, of a beaming Meghan wearing her husband’s jacket, gently holding her stomach as the vastness of nature surrounded her? That belongs squarely in the ’gram category.
Not so long ago, Meghan Markle posted these kinds of photos every day. Her feed was filled with cute outfits and fabulous vacations and other aesthetically pleasing assets. But before her wedding to Prince Harry, her accounts were deleted, and it seemed Insta-Markle was lost forever. But maybe she was just pressing pause.
And behind every great ’grammer is a great—well, okay, maybe just breathing and willing—photographer. A while back, the Internet coined the term “Instagram boyfriend” or “Instagram husband” to describe a partner who is the constant photographer of their other half. It’s not a negative term—Barack Obama is an Instagram husband, as is Jay-Z, and Murad Osmann’s photos of his now-wife leading him places helped get him to 4.3 million followers.
Now, it looks like the club has a new member: Prince Harry. While the couple won’t be spending time with koalas or hanging out in historic forests again soon, they do have a baby on the way, which makes for infinite photo ops—even more chances for Prince Harry to catch his wife’s best angles.