By Geeta Pandey-BBC News, Delhi
https://www.bbc.com-image copyright Athira Joy
When Rajini Chandy posted pictures from her glamorous photoshoot on Facebook recently, she didn’t anticipate they would go viral and attract vicious trolls.
The photos show the 69-year-old housewife-turned-actress, who’s generally seen in colourful elegant saris, dressed in a jumpsuit, long dresses, a pair of distressed jeans, and a short denim dress. In some, she’s wearing a crown of fresh white flowers picked from her garden.
Described as “bold and beautiful” by the local press in the southern Indian state of Kerala, where she lives, the photoshoot has raised the hackles of many in a conservative state where most women still dress modestly in saris or traditional long skirts.
The photoshoot, Mrs Chandy told the BBC, was the idea of Athira Joy, a 29-year-old photographer known for her unconventional work.
Ms Joy said what attracted her to the actress was how she was so different from her own mother.
“Indian women,” she says, “spend their lives caged in this system of marriage and raising a family. Most give up on life once they reach 60. They become nannies to their grandchildren.”
Her 65-year-old mother, she says, is “a typical Indian woman who suffers from all sorts of health issues that 60 plus women face”.
“But Rajini is different – she takes care of herself, she’s fit, she’s bold, she’s beautiful, she’s fashionable. She’s 69, but in her mind, she’s 29, just like me.”
In traditional Keralan society, Mrs Chandy has always stood out. When she returned to Kerala in 1995 after spending decades in Mumbai where her husband worked with a foreign bank, she made heads turn as she stepped out in a pair of jeans or wore lipstick. Once, she tells me, she was reprimanded for wearing a sleeveless blouse.
In the past few years, she’s made news for her “unconventional choices” – in 2016, at the age of 65, she debuted as an actress in the Malayalam-language comedy-drama, Oru Muthassi Gadha (A Granny’s Mace).
Since, then, she’s been seen in two more films and participated in the second season of Bigg Boss (the Malayali version of Big Brother) last year.
Mrs Chandy says she did the shoot to motivate older people to believe they can still enjoy their life.
“Most young couples spend their youth bringing up children. They put their own desires on the backburner and then they realise they are too old to chase their dreams because they’re worried what would society say. I believe it’s okay to do whatever you want as long as you’re not hurting anyone,” she says.
“I’ve fulfilled all my family and social obligations and now I’m just doing what brings me pleasure. I’m learning to play the drum, I’m not aiming for perfection, I’m just having fun.”
The photoshoot was meant to be fun too.
“In December, Athira asked me if I’d be interested in doing a photoshoot and whether I had any inhibitions wearing Western clothes. I said no, I used to wear them all the time when I was younger. I told her I even have a photograph in a swimsuit,” Mrs Chandy told me.
She found Athira’s proposal interesting – during her travels abroad, she says, she’d always admired older women who were well turned out.
“But I told her I’d do it if my husband approved. So, she asked him for permission and he said: ‘It’s her life. If she wants to do it, I’m fine with that’.”
Mrs Chandy says when she first saw the clothes Athira had hired for her from a local boutique, she was “shocked”.
“I hadn’t dressed up in such a sexy way in a long time. But once I wore them, I was okay.”
The set of 20 photographs was taken at Mrs Chandy’s sprawling home in Kochi towards the end of last month.
Bouquets, and brickbats, began arriving once the photos went up on Facebook and Instagram last week and the local press picked them up.
There were thousands of appreciative comments – people wrote in saying “you’ve proved age is just a number”; many described her as “bold”, “stunning”, “hot” and “beautiful”; many complimented her for her “confidence”; and admirers found her phone number and called or WhatsApped her to tell her “you look very good aunty”.
But soon, the backlash started – and it continues.
“I was called a slut. Someone asked me, ‘Haven’t you died yet?’ Another suggested that I ‘sit at home and read the Bible. This is your age to pray, not show off your body’. Yet another person said I was an old auto rickshaw and even if I got a new coat of paint, I’d still be old.”
The trolls are particularly agitated by two pictures – one shows her wearing distressed jeans and sitting with her legs wide apart, showing a hint of a cleavage. In the second, she’s wearing a short denim dress.
“It’s worse because it shows my legs,” she says. “But I have good legs, so it didn’t really bother me,” she laughs.
A moment later though, she admits that the relentless trolling and the negative comments are getting to her. And the fact that most of the abuse has come from women.
“A lot of young men find sexiness in older women disturbing, they don’t want to think of them as an object of desire. But what I found surprising was that most of the negative comments were made by women,” she says.
“I think it’s born out of jealousy – women in their 40s and 50s who don’t take care of themselves cannot deal with an older woman still being able to flaunt her good looks.”
Namita Bhandare, gender editor for news website Article 14, puts the comments down to “jealousy maybe, but let’s not forget that all women are not feminists”.
“Our mothers and grandmothers are great upholders of the patriarchal order.”
Globally, as women get older, she says, they face the double whammy of sexism and ageism, but in India, unlike in the West, “we don’t invisibilise older women”.
“I feel to some extent ageism works to women’s advantage in India. Older women, our dadis [paternal grandmothers] and nanis [maternal grandmothers] enjoy a certain status in the family. But then, we venerate them because they conform to a stereotype. They dress modestly, in white if they’re widowed, and they are not sexualised.
“Now if a grandmother shows her cleavage or flashes her legs, she’s overturning the stereotype, she’s stepping out of line and then she’s fair game.”
Mrs Chandy says she never thought the photos would go viral or that she would be trolled.
“I’m really outspoken so maybe a lot of people don’t like me. But I tell them, instead of wasting your time on me, why don’t you use your energy to do a good turn for your country or the world or the Mother Earth?”