It’s dirty and a little uncool. It’s not virtually shareable on all those social media sites like Instabook or Fracegram. We’re talking about jobs in the oil industry.
But one oil-centric state is taking matters into its own hands to recruit new hires and beating Big Tech at its own game, by offering high school graduates a plan that will put them through college without amassing any debt and offering them a six-figure salary to boot.
Oilprice suggested nearly a year ago that the oil industry needed to work harder to recruit those hard-to-get millennials. This could be offering a more millennial-friendly work/life balance, work-from-home options, premium on the job training, and student debt relief—all in lieu of being able to offer the group a sexy job in a sexy industry.
“Other industries are already doing most of those things, and the oil industry has too. But still, oil finds itself playing second fiddle to tech, because that’s just sexier. But oil and tech both have deep pockets, and the millennial generation has deep school debt. In fact, millennials have more school debt than any other generation. This is practically a marriage made in heaven. Paying off these student loans is a hot hot benefit, and has the ability to override other concerns about working in the oil industry,” as we mentioned last September.
And now, as the Permian is still struggling to fill the jobs it needs to get all of that oil out of the ground, the state of Texas is working with the Department of Energy and the Small Business Administration to take “opportunity zones” to “help train a workforce of rural Americans to be part of this new labor force,” Texas Railroad Commissioner Wayne Christian told Fox Business.
The plan would create a four-year energy program that would allow students to graduate debt-free and then walk right into a six-figure oil job. If successful, the program could bridge the divide between an industry that may need to fill tens of thousands of jobs over the next few years, and a hungry workforce that is looking for a lucrative job with a cause.