Thanks to the unprecedented “HAYA” festival, not only will the world recognize our country as a cultural center, but it will also contribute to the development of the tourism sector, thus stimulating the activity of our country’s economy. The founder of “HAYA” festival Sona Hovhannisyan stated this at the press conference. She informed that the famous guest of the festival in 2022 is the world-famous rap musician 50 Cent, whose concert will take place on July 1. Popular French pop singer ZAZ will give her first big solo concert in Armenia on June 25. The exclusive Led Zeppelin Symphonic project will take place on July 9. All the concerts will be held in Hrazdan stadium.
“The project will contribute to the further improvement of Armenia’s PR image and will open the path for other, even more, famous names who will come to Armenia to perform. We will advertise Armenia, we will show our country as a peaceful, stable, prosperous place, which has a glorious future. 30-50 thousand people will attend our concerts. Artists, who are awaited all over the world will perform in Armenia. I must say that the festival will not be limited only to these three artists. “HAYA” will continue in September-October, presenting the most popular and famous pop stars in Armenia, whose names will be announced soon. Concerts are also planned in beautiful places outside the city,” Sona Hovhannisyan noted.
According to her, there was a true buzz related to the concerts not only in Armenia, in the region, but also the Diaspora. Sona Hovhannisyan also referred to the Hrazdan stadium, noting that they will use a part of the field.
“I assure you that the stadium is capable of hosting those concerts. The festival will play a big role in the life of the stadium․ It will receive a second breath. During those days a special festival atmosphere and environment will be in the whole territory of the stadium, “- she added.
Within the framework of the festival, honorary guests from different countries of the world will visit Armenia, possibly Hollywood actors, and representatives of different spheres. Sona Hovhannisyan states that the attitude, the warmth with which Armenia receives the guests, makes them friends and relatives of our country and that friendship serves the benefit of Armenia. And they will work with all the departments to ensure the maximum popularization of the festival.
“HAYA” is a new project, the mission of which is to create new standards of concert activity in Armenia. It is designed for large-scale events with tens of thousands of spectators. The “HAYA” festival is a meeting place with the world’s number one artists of different music genres throughout the region. It opens a new page for Armenia’s tourism sector and creates new incentives for economic development. The founder of “HAYA” festival is the director of the “Yerevan Perspectives” International Music Festival Sona Hovhannisyan. Placido Domingo, Andrea Bocelli, Charles Aznavour, George Benson, Lara Fabian, Garou, Joe Cocker, Goran Bregovic, the London Philharmonic Orchestra, Vienna Philharmonic, and other artists performed in Armenia within the framework of “Yerevan Perspectives”. “Yeryanyan Perspectives” will continue, hosting world stars.
You can contact PR manager of the project if you have questions: Roza Grigoryan, +37477303484