Microsoft-owned LinkedIn has launched its latest revamp, which includes the new Snapchat-esque Stories feature. Despite the company’s claims to the contrary, the addition has been met with confusion and mockery.
The professional networking site has over 700 million users worldwide and has been testing its new look, complete with the Stories function, for the past few months in Brazil, the Netherlands, Australia, UAE and France.
Recently, users in the US and Canada were given access to the new LinkedIn, and it will continue to be rolled out worldwide over the coming weeks.
LinkedIn Stories boasts many of the features found on its Instagram and Snapchat forebears: take a photo or a short video and adorn it with GIFs before uploading it to the site, where it will last for 24 hours before disappearing into the ether. Fear not – you can also change the privacy settings of your posts, should you use the feature at all.
Why would I ever post a story on LinkedIn?“Hey fam turns out I was fired, can get 100 reshares???” pic.twitter.com/OSHyy0InY6
— Stanz (@NathanStanz) September 25, 2020
And stories will we post on LinkedIn?Hello, give me a job? Or management gyan? Either way do you want those to disappear in 24 hours? And imagine if one has to see same stories by the same people across three platforms now! https://t.co/hUOssYizck
— Chitra Narayanan (@ndcnn) September 25, 2020
The fuck do you even post on LinkedIn Stories? Making an excel spreadsheet?
— defund the police sparks 🖤🥂⚾️🏀 (@kyliesparks) September 24, 2020
LinkedIn connections’ Stories will appear at the top of your feed, much like on Facebook, Instagram and other platforms with the feature.
LinkedIn’s Senior Director of Product Liz Li argues that people are more willing to engage with the platform precisely because the posts fade away after a day.
“Members in the past have found sharing on LinkedIn to be intimidating,” Li said. “We’re hoping it’ll spark more conversations from people who just don’t really share content on LinkedIn.”
The company claims it will help people feel more connected with their colleagues while working from home throughout the ongoing coronavirus pandemic. Users will also be prompted by daily Stories suggestions to keep things professional.
“You’re not meant to share the same things that you would on other networks,” Li added.
However, for many on Twitter, it seems LinkedIn Stories proved to be the answer to the question, “How could 2020 possibly get any worse?”
The only thing worse than 2020 is LinkedIn Stories.
— daniel mcmahon (@cyclingreporter) September 25, 2020
F*cking LinkedIn is doing stories too now? 2020 you cruel b*tch.
— Steal Away Before The Dawn (@DevinRogerino) September 24, 2020
Just when 2020 couldn’t get any worse… LinkedIn comes out with their version of “stories”
— Elisabeth Buchwald (@BuchElisabeth) September 24, 2020
LinkedIn’s redesign also features several other updates, including new filtering options in the search function, the addition of emojis, and the ability to directly launch video calls and meetings using applications like Zoom and Slack via the platform’s messaging feature.
The company says user reception thus far has been “amazing to see” – though judging by reaction to Stories’ debut in North America, that reception may be on the verge of an abrupt about-face.
Block me back if you’re posting to LinkedIn stories https://t.co/QJiEX4rGoo
— LaVendrick Smith 🌟 (@LaVendrickS) September 25, 2020
— Candace Amos (@CandaceAmos) September 24, 2020
— Sam Kemp-Jackson🇨🇦 (@samkj27) September 24, 2020