The new MacBook Pro model. – Copyright Apple
By Reuters, Euronews
Apple released two new chips built into more powerful new MacBook Pro laptops and a third-generation AirPod wireless earbud that pair with a new cheaper monthly music streaming service.
We take a look at what’s new.
More powerful chips
Apple’s new chips are called the M1 Pro and the M1 Max. The company says they are bigger and faster than its previous M1 chips.
The new chips were announced almost a year after Apple showed off its first Mac computers, which are powered by its own silicon design.
It follows reports that Apple cut its iPhone 13 production targets amid the global computer chip shortage.
The new chips will help Apple improve video processing in its computers, while extending their battery life.
“The Mac is now one year into its two-year transition to Apple silicon, and M1 Pro and M1 Max represent another huge step forward,” Apple said as it continues to move away from the Macs that ran on Intel Corp chips.
The California-based company, which launched its new line of iPhones just over a month ago, added more products just in time for the holiday season.
The iPhone maker will have a $4.99 (€4.28) per-month Apple Music subscription plan and added vibrant colors to its HomePod mini smart speakers.
Apple announced two new MacBook Pros fitted with its latest M1 Pro and the M1 Max chips. The new laptops got a new chassis design and Apple replaced the touch bar with a row of physical keys. The laptops, aimed at high-end creative professionals, also have a new 1080p camera.
The new MacBook Pro simply has no equal and is by far the best pro notebook we’ve ever built.
Apple’s senior vice president of worldwide marketing
The new Apple chips also helped the company expand the battery in these new laptops. Apple claimed that the 14-inch model will deliver up to 17 hours of video playback, while the 16-inch model will play video for up to 21 hours – adding seven and 10 additional hours of battery life to the new notebooks.